Cole’s Notes Vault 2026
Day One · 2026-09-01 · Know yourself & decide

Make Better Decisions: Odds, the ITR Screen, and the 50/50 Partner Test

Patrick Bet-David and Tom Ellsworth, with audience case respondents

5:03 PM–6:26 PM ET · 2:03 PM Las Vegas · 83 minSource X1QcR7CyTzFdlLfcTWoX, Flh03sjbLxAHoOKAR0Zm

Treat every decision as a bet you can inspect: score your track record, quantify each crisis with Investment-Time-Return before you escalate it, ask why five times to reach the real cause, and bring a neutral third party (and often a cheque) when a partner will not change.

This was 'Move Two' of the Day One CEO workshop: mastering the ability to reason, which Patrick Bet-David calls 'processing'. He argued decision-making is the most important skill in life, ran three live workbook exercises (score your last five big decisions, dissect one that failed, run it through a problem-solving flow), and Tom Ellsworth taught the eleven types of workplace crisis and the ITR (Investment, Time, Return) screen. The session closed with the day's first case study, a fictional 50/50 partnership where the operations partner stopped growing, and Bet-David's real-world resolutions: a dinner that turned a 35% owner into a 65% owner through fair buyouts, and a founder pair rescued by a hard EBITDA rule. For the year ahead, it gives you a repeatable way to make, review, and escalate decisions, and a playbook for the hardest conversation in business: the one with your partner.

Best for: Founders and CEOs who decide by gut and never review the results, Number-twos and managers who bring problems to the boss without options or numbers, Anyone in a 50/50 or minority partnership where one partner has stopped pulling weight, Leaders who keep re-fighting the same fires, Trainers and sales leaders who want to develop leaders faster, Parents and spouses making values-based family decisions

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